Agency: Leo Burnett;
Brand: Fiat;
Advertising Agency: Leo Burnett, Spain;
Creative Directors: Fernando Martín, Javier Álvarez;
Art Directors/Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch;
Illustrator: Juan Carlos Paz/Bakea;
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez.
For the same money you spend on this product, you can drive this far. The most economical car in Brazil. With the Fiat Mille Economy, you can go much further spending much less money on fuel. To demonstrate this, we developed a promotional event that took place at outdoor food markets. We replaced a traditional price sign with a car-shaped sign showing a distance in kilometers. The idea was to to show that, for the same price as a kilo of fruit and vegetables, you can put enough fuel in the Fiat Mille Economy to drive a long way.
Agency: Leo Burnett;
Brand: Fiat;
Geo: Americas, Brazil.
Brand: Fiat;
Advertising Agency: Leo Burnett, Istanbul, Turkey;
Executive Creative Director: Idil Akoglu Ergulen;
Creative Director: Guven Haktanir;
Copywriter: Selcuk Akyuz;
Art Director: Selim Unlusoy;
Illustrator: Christian Nauck;
Advertiser's Supervisor: Ozgur Suslu, Melike Guleli;
Account Manager: Mehmet Numanoglu;
Planner: Ozgun Ozkalay.
