To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were released contextually in magazines which are distributed on boards of the planes. Passengers of several airlines read "The earthliner" Fiat Freemont advertisements in journals such as AirGo! or Airgate.
Geo: Poland;
Category: Automotive;
Agency: Leo Burnett;
Brand: Fiat;
Advertising Agency: Leo Burnett, Warsaw, Poland;
Creative Director: Pawel Heinze;
Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek;
Copywriter: Lukasz Witkiewicz;
Illustrator: 3D CGI studio - FINISHIZER;
Account director: Marta Obluska;
Account Manager: Agnieszka Makarewicz.
