Agency: Leo Burnett;
Brand: Fiat;
Advertising Agency: Leo Burnett, Spain;
Creative Directors: Fernando Martín, Javier Álvarez;
Art Directors/Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch;
Illustrator: Juan Carlos Paz/Bakea;
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez.
Fiat Company presented a prototype of a compact crossover, built on the basis of compact car 500L. This car was shown to journalists during a press conference on the launch model of FIAT 500L.
Based on the video, the SUV modification differs from the usual Fiat 500L - increased ground clearance, an unpainted plastic lines on the bumpers, sills and wheel arches. Detailed official information about new FIAT not presented.
According to preliminary data, the crossover will be called the Fiat 500X, and its production on a factory in the Italian Mirafiori will begin late next year.
