The Bigger the Car, the Bigger the Fun
Agency: Leo Burnett;
Brand: Fiat;
Advertising Agency: Leo Burnett, Spain;
Creative Directors: Fernando Martín, Javier Álvarez;
Art Directors/Copywriters: Alejandro Hernán, Javier Martínez, Fred Bosch;
Illustrator: Juan Carlos Paz/Bakea;
Additional credits: Eduardo Gómez-Escolar, Francisco Sánchez.
Fiat 500L,