2011 Fiat Idea

Fiat company presented the updated versions of model Idea for the car market of the South America.

Compact car now began to resemble more the big brothers — Linea and Bravo. As to an exterior, the main changes in front — headlights of the big size, a radiator enclosure in a new corporate style and the updated bumper. The back received new flashlights and a bumper.

In the car market of South America Idea offer in four complete sets: Attractive, Essence, Sporting and Adventure. For a choice of buyers: engines in volume 1,4, 1,6 and 1,8 litres.

Idea by Fiat

There is a probability that European Idea too soon receives similar external updating. Among the basic competitors of Idea: Alfa Romeo 159 and crossover MINI Countryman.

Fiat Mille Economy

For the same money you spend on this product, you can drive this far. The most economical car in Brazil. With the Fiat Mille Economy, you can go much further spending much less money on fuel. To demonstrate this, we developed a promotional event that took place at outdoor food markets. We replaced a traditional price sign with a car-shaped sign showing a distance in kilometers. The idea was to to show that, for the same price as a kilo of fruit and vegetables, you can put enough fuel in the Fiat Mille Economy to drive a long way.

Agency: Leo Burnett;
Brand: Fiat;
Geo: Americas, Brazil.