Fiat Mille Economy

For the same money you spend on this product, you can drive this far. The most economical car in Brazil. With the Fiat Mille Economy, you can go much further spending much less money on fuel. To demonstrate this, we developed a promotional event that took place at outdoor food markets. We replaced a traditional price sign with a car-shaped sign showing a distance in kilometers. The idea was to to show that, for the same price as a kilo of fruit and vegetables, you can put enough fuel in the Fiat Mille Economy to drive a long way.

Agency: Leo Burnett;
Brand: Fiat;
Geo: Americas, Brazil.

The Insurance Car Market of Italy

Today the Italian economy does not show high rates of increase. Problems at all spheres: FIAT struggles for a survival, the bankruptcy of Italian Parmalat, realization of the pension reform may be crashed... But the hard times for an insurance market not do the problem, even more...

The Italian auto-insurers are, first of all, the rational people far from declaration of national slogans. Representing itself as institutional investors, they especially willingly get securities of the Italy government, solving thereby a problem of reliable and favorable seating of insurance reserves of Italy.

The Italians not without pride name three richest regions of Europe: the Greater London, Luxembourg and the Lombardy, Italian province. The insurance market of Italy includes more than 200 companies (compare car insurance quotes).

Obligatory kinds of insurances, besides the traditional and indispensable car insurance, total the decent list. This boat insurance, nuclear risks, mail deliveries, travel, health, air, including responsibility before crew and passengers, etc.